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You’re not just building a fan page — you’re building a community.

          I just designed a new banner for my Facebook, Google + and WordPress blog today — it’s a collage of photos of some of the conferences, festivals and events I’ve promoted with social media...

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Is Facebook fan page advertising useless?

This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious...

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PR is dead — long live social PR

PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media...

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This is the #1 reason why your event, workshop or concert fails — and how to...

You are not producing an event -- you are creating a community. You are not "marketing" -- you are building relationships. When you shift from "selling tickets" to "building a tribe" you will see a...

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